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2019 Annual Session Conference

Marketing to the Mobile Mom: Keeping Up with a Fast-Moving Target

May 7, 2019 10:20am ‐ May 7, 2019 11:20am


The digital revolution has proven critical in helping busy moms do more in less time. With numerous social media platforms and mobile devices, word of mouth travels faster and further than ever before. However, even though the way moms shop for products and services change with each new generation, there are common values they all still share. While it is important to utilize new technologies and new marketing techniques to maintain a dialogue with this fast moving target, it is also important to remember that relationships speak to the heart of every mother's being. The effective teacher knows that individualizing and building relationships is one of the most important strategies for connecting with children and their families and now we’d like to share this technique with you.

Learning Objectives:

  • Define the core values that all moms share.
  • Evaluate if your marketing program connects with the mobile mom consumer group.
  • Demonstrate how building relationships can be your most effective tool in growing your practice.


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