It is a very interesting time in dentistry. General dentists are attempting to keep much more Orthodontics in-house, corporate Ortho is on the rise, and do-it-yourself treatments dominate social media feeds and television commercials. Competition is at an all-time high. Many Orthodontists have turned their attention to the unique power of the Ortho-Pedo relationship in direct response; however, the specifics of how to successfully manage the nuances of this relationship remain mysterious and complicated. This lecture will elucidate specific details and important considerations of the Ortho-Pedo relationship, and will present a variety of business approaches and practice management and marketing pearls to make this unique and powerful relationship successful for the mutual benefit of all involved – Orthodontist, Pediatric Dentist, and Patient!
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