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2019 Annual Session Conference

The Changing Profit Model and Current Trends for Solo and Small Group Practices

May 4, 2019 12:00pm ‐ May 4, 2019 1:00pm


There is so much changing in dentistry and the specialty of orthodontics. Shifting practice structures, practice modalities, and consumer demographics are revolutionizing the way orthodontic treatment is delivered and marketed. Many new models and digital technologies have emerged and several new companies have recently entered into the orthodontic industry. The way orthodontists are doing business is changing in many ways and one must understand these shifts to adapt. In this lecture, Chris will discuss the new orthodontic profit model, consumer demographics, and explore today's rapidly changing market trends effecting orthodontic practices.

Learning Objectives:

  • Stay competitive in today‚Äôs orthodontic marketplace.
  • Consider how digital orthodontics, and consumer demographics changes have already affected your practice.
  • Make educated decisions about your future business model.


  • Chris Bentson, BS, Managing Partner, Bentson, Copple & Associates, LLC.

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