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2019 Annual Session Conference


A Patients Journey Online: Turning Searches into Conversions!


May 5, 2019 9:10am ‐ May 5, 2019 10:10am

Description

SEO & digital marketing strategies & goals can vary from practice to practice, but every marketing plan should involve optimizing three areas of the patient's digital journey: search, mobile, and social. Nowadays people expect a great online experience, in terms of how they interact with a practice before, during and after their care. They want it to be easy and seamless to find information through the specific channel that appeals most to them. Personalizing this path at each stage of the journey requires careful planning, testing, and measurement to achieve the right types of conversions.

Learning Objectives:

  • Identify the most important channels online for patient online.
  • Implement SEO marketing strategies and tactics effectively.
  • Measure your return on marketing investment.

Speaker(s):

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