Description

It has been said that failing to plan is planning to fail. That’s why having a marketing plan is so important. In this 60 minute presentation, Beth Leach will teach you the ins and outs of building a comprehensive marketing plan geared toward today's most powerful and successful marketing tools and tactics. This lecture includes information and tools to build your own plan from scratch with month-by-month techniques that will help you build on success and manage challenges.

Learning Objectives:

• Pinpoint times of the year that are best for advertising.
• Create social and web content that drives new patients.
• Utilize the best technologies available for practice marketing today.

Speaker(s):

• Ms. Beth Leach, BS