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2019 Annual Session Conference

Creating Your Plan

‐ May 5, 2019 1:00pm

It has been said that failing to plan is planning to fail. That’s why having a marketing plan is so important. In this 60 minute presentation, Beth Leach will teach you the ins and outs of building a comprehensive marketing plan geared toward today's most powerful and successful marketing tools and tactics. This lecture includes information and tools to build your own plan from scratch with month-by-month techniques that will help you build on success and manage challenges.

Learning Objectives:

  • Pinpoint times of the year that are best for advertising.
  • Create social and web content that drives new patients.
  • Utilize the best technologies available for practice marketing today.


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