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2019 Annual Session Conference

Measuring & Revising Your Plan

May 5, 2019 3:20pm ‐ May 5, 2019 4:20pm


If you’ve ever found yourself lamenting that you don’t know what marketing works and what doesn’t, this 60 minute presentation offers a rare opportunity to learn from two independent consultants whose combined experience is unparalleled. Behan and Leach will prove that, over time, you can improve your marketing effectiveness by carefully tracking your successes and failures, measuring response to your creative content, evaluating your team’s performance and learning from your mistakes.

Learning Objectives:

  • Track new patient inquiries using your smart phone.
  • Measure advertising effectiveness with innovative patient feedback tools.
  • Make informed mid-course corrections without losing momentum.


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