Description

BuzzFeed is the most viewed digital publisher in the world and has been working with the AAO since 2017. In this lecture you'll learn more about what BuzzFeed is, how BuzzFeed approaches content, and see how BuzzFeed and the AAO have partnered together to spread the message that when it comes to orthodontic work, you need to leave it to the professionals.

Learning Objectives:

1. Understand what BuzzFeed is.
2. Identify what type of content engages the modern consumer.
3. See how BuzzFeed and the AAO have been working together.

Speaker(s):

• Ethan Porter