Storytelling is one of the oldest forms of entertainment. Stories are effective because they quickly create an emotional connection between the storyteller and the audience. As orthodontists we all have a unique and compelling story. It's our job to crystallize this story and tell it as effectively as possible each day in our practices and online. Lastly, our ultimate goal should be to craft a story that positively impacts our audience and leaves a legacy.
Define your practice story and effectively tell this story both in office and on social media.
Recognize your desired audience and keep them engaged.
Create a story that inspires your audience and leaves a legacy.