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A successful practice articulates clear, authentic differentiators to inspire patient loyalty. Take the guesswork out of marketing to increase interest, loyalty, production and profitability. In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal.
Learning Objectives:
Use feedback from patients to brand and market the practice online, offline and throughout the area, to ensure that the practice is differentiated from competitors, and to establish a unique message and look.
Develop a foolproof marketing plan with easy step-by-step instructions, simplifying what was once complicated and cumbersome.
Learn the top trends in online marketing for orthodontic practices in order to fine-tune current efforts and stay on the cutting edge in upcoming efforts.
