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AAO Annual Session 2020 - On-Demand

Mastering the Patient Journey: Mapping Success and Profitability Using Business Intelligence and Data Visualization

May 3, 2020 2:45pm ‐ May 3, 2020 3:50pm


In today’s changing oral health market, practice owner’s must take on the CEO role to drive operations, efficiencies, profitability and strategy. The words “patient” and “consumer” have become nearly synonymous which underscores the need to think like business leaders. To thrive, data analysis, business intelligence and insights are requirements for successful decision making. While “big data” has been around for some time, the problem that we continue to face, is what to do with it all.

Presented by: AAOF

Learning Objectives:

  • Examine how to simplify your complex data inside and outside your practice to maximize profitability and become a master of the patient journey.
  • Locate your ideal patient demographic and maximize marketing and generate interest.
  • Evaluate critical operational metrics that impact your bottom line as well as set goals and build plans for sustainability and future growth.


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