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AAO Annual Session 2020 - On-Demand

This One Time… at Brand Camp: Building a Brand That Keeps People Talking

May 2, 2020 10:35am ‐ May 2, 2020 11:40am


Learn how to build a brand with a unique and engaging story that dramatically grows your orthodontic practice. In this lecture, Dr. Kyle Fagala outlines his proven approach to digital marketing, sharing multiple real-life examples. He discusses social media secrets for sites like Facebook and Instagram, best practices for SEO, web design, blogging, and Google Ads, plus he outlines how to convert online leads into new patients by utilizing traditional analog marketing concepts.

Learning Objectives:

  • Create a brand that engages and inspires your audience online and inside your office.
  • Engage your audience on social media and attract new patients to your website.
  • Connect with new patients in your practice by delivering on the promise of your brand reputation.


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