This lecture will focus on how changes in the digital landscape should inform your marketing. We'll explore trends showing how increasingly customers see technology not as a tool but rather as an active assistant as they make health decisions. We'll look at how we can use these changes to make better marketing decisions, leveraging both free and paid Google tools to find and speak to new customers. when they interact with technology.

Learning Objectives:

Identify changes in customer behavior within the digital landscape.
Take advantage of free Google products to better understand and speak to your customers.
Use new tactics to reach customers on Google and YouTube.

Alyssa Harding

Account Executive, Google

Appearances