Join Beth Leach, Jeff Behan and Tony Peniche for an insightful webinar featuring orthodontics top marketing GURUS who will delve into effective strategies for building and enhancing your orthodontic practice’s marketing. This webinar is designed specifically for orthodontists and practice managers looking to strengthen their presence within their community and among referring offices where over 78% of patients come from.

Session Topics and Learning Objectives:

Introduction to Branding in Orthodontics

• Understand the importance of a strong brand in today's competitive market.
• Learn how a well-defined brand can set your practice apart and attract more patients.

Community Engagement Strategies

• Discover creative ways to get involved in your local community.
• Explore successful case studies where community involvement led to increased brand awareness and patient referrals.
• Learn the basics to building and maintain strong relationships with referring dental offices.

Harnessing the Power of AI in Orthodontic Marketing

• Explore how artificial intelligence can revolutionize your marketing efforts on and offline.
• Learn about AI-driven tools for personalized marketing, data analysis, and customer engagement.

Speaker Disclosure: N/A

Length of Session:
75 minutes, including lecture and audience questions.

Cost:
$50 for members, $0 for Residents and CE Passport Doctors

Continuing Education:
Each participant who completes the webinar will earn 1.25 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.