2012 AAO Webinar - Growing a Practice

In a time of slow to low organic economic growth in the country, how to grow a new or mature practice is on every practice owner's mind. This webinar will review various methods for growing a practice. A baseline of how to interpret your current profitability and the key metrics that help determine growth will begin the discussion. A review of what practices are doing to grow will be given along with resources for doctors to use including demographic analysis, consultant expertise and internal, external, social media and other strategies that are working for practices.

Learning Objectives:

• Explain how to examine your product mix to grow your practice
• Discuss where growing practices are spending money to achieve growth
• Discuss adding a satellite and its statistical effect on overhead and revenue
• Discuss when does buying revenue (acquiring a competitor) make sense