2016 AAO Annual Session - To Tweet or Not to Tweet: Managing Legal Risks of Social Media Use in an Orthodontic Practice

Love it or loathe it, the social media phenomenon is here to stay. Many dental practices embrace this medium and positively encourage their employees to use it for networking and marketing. Others remain skeptical about this brave new world and have banned its use in their office. Whatever your stance, you can be sure that a good number of your employees regularly blog, tweet and use Facebook in their spare time at the office. This lecture will look at some of the main risk areas with the use of social media by both employers and their teams, providing a fresh perspective on how to embrace this new technology and strategies on how to manage situations stemming from social media.

After this lecture you will be able to:

• Raise your business profile and promote your brand by minimizing the risk of negative publicity
• Protect against loss of productivity and HIPAA violations
• Evaluate legal and HR strategies to keep in mind when combating social media violations within your practice