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2023 AAO Annual Session - Experiential Branding in Orthodontics: Lessons from the Wharton-AAO MBO Program
Credits
1 CE
Free
Standard Price
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AAO Business of Orthodontic Lectures are FREE! Members can access over 500 hours of on-demand CE education anytime, anywhere, and from any device with CE PASSPORT, DOCTOR OR CE PASSPORT, DOCTOR + STAFF.
We are practicing during a very interesting time in the history of orthodontics, as patients have more choices available to straighten their teeth than ever before. So why should they choose your office for their Orthodontic care? Marketing experts have found that the only way businesses like ours can permanently differentiate themselves in a competitive landscape like this is by understanding the totality of the experience that people have when they are enjoying our product and experiencing our service. This is an important concept called experiential branding, and it is definitely not something most of us were taught in school! Utilizing proven marketing principles from the incredible Wharton-AAO Mastering the Business of Orthodontics Program, this lecture will dive deep into proven experiential branding strategies to differentiate your practice and to help patients and potential patients realize that your office is the obvious choice for their orthodontic care. You simply can’t afford to miss this!
Learning Objectives
- Explore the ever growing number of choices that a potential patient has when it comes to orthodontic care for them or for their child.
- Discuss the importance of building a strong brand for our orthodontic practices by utilizing fundamental marketing principles that most of us did not learn in school.
- Explain in detail the concept of experiential branding to allow orthodontic practices to differentiate themselves in this competitive landscape.
Speaker
Dan A. Bills, DMD, MS
