A Low Fee Model is Not Your Only Option: How to Grow a High-quality Orthodontic Practice Using Digital Marketing

With downward pressure on fees, many orthodontists are changing their business model to stay competitive. But lowering fees to increasing volume is not your only option. Rather, adjust to this new business environment by communicating your expertise and the high quality services you provide while focusing on acquiring new patients who are willing to pay for it.

After this lecture, you will be able to:

1.) Apply differentiating educational content to your digital marketing in order to attract the “right" new patients 
2.) Apply digital marketing strategies with current patients to refer for your practice online: to their friends and on review sites
3.) Transform relationships among interested new patients to speed up the time to start

Speaker Disclosure:
Consultant: People & Practice, LLC

Length of Session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
No charge, but advance registration is required.

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.