Effective Marketing in the New Normal

As we move forward in the new normal, plans to market your practice are going to be front and center. How we connect with all of our key audiences is crucial to how we move forward. During this lecture you will learn the appropriate messaging for our current times, the best ways to reach out and find new patients and how to use proactive communications through social and direct interaction.

Learning Objectives:

• Create brand appropriate messaging in your practice to help everyone talk to the new norm.
• Create marketing on and offline that helps bring new patients into the practice through in person and virtual consultations.
• Create proactive communication around the changes that will be implemented in the practice for both social media and direct interactions.