2016 AAO Webinar - Considerations for Orthodontic and Ortho/Pedo Partnerships

Credits: None available.

With the number of orthodontic partnerships and ortho/pedo partnerships on the rise, more and more orthodontists are questioning how such partnerships can be structured to be fair and beneficial to all parties involved. Doug Copple of Bentson Clark & Copple discusses key items to consider when entering into a partnership arrangement.

After this lecture you will be able to:

• Explain the motives for entering into an orthodontic partnership;
• Discuss the items to consider when creating a partnership with a pediatric dentist;
• Recognize each party’s goals and perspectives in a partnership arrangement;
• Discuss allocation methods in a partnership arrangement.

Doug Copple is a partner of Bentson Clark & Copple, LLC which provides valuation and transition services to orthodontists within the United States. He is a Certified Valuation Analyst (CVA), a designation granted by the National Association of Certified Valuation Analysts. Doug ensures the firm’s practice valuations are properly performed and adhere to generally accepted valuation standards. Doug is also integral in structuring and negotiating orthodontic partnerships and purchase transactions and the related tax and structural issues between buyers and sellers.

2015 AAO Webinar - How Not to Hire the Wrong People

Credits: None available.

In this webinar, Certified Fraud Examiner and private investigator David Harris discusses how people applying for employment at orthodontic practices successfully hide unfavorable information about themselves, and how the hiring process can be adapted to discover what applicants don’t want you to know about them.

After this lecture you will be able to:

• Discuss how applicants conceal unsavory information from prospective employers;
• Describe how to outsmart those concealing information from you;
• Illustrate how to safely give an unfavorable reference.

2015 AAO Webinar - How to Identify Orthodontic Job Opportunities

Credits: None available.

Today’s orthodontic residents are entering a very different job market compared to the generations before them. Determining how you want to practice orthodontics and where you want to practice should be considered. Shannon Patterson an orthodontic recruiter for Bentson Clark & Copple will discuss how to identify orthodontic opportunities including the differences between corporate and private practices, associate opportunities, equity minded associate opportunities with a path to equity, buyout opportunities and the resources to use when looking for an opportunity.

After this lecture you will be able to:

• Prepare a CV and "about me" letters;
• Perform phone interview techniques;
• Discuss financing options for equity opportunities.

2015 Webinar – Understanding ICD-10 Coding: When and How Will it Be Used

Credits: None available.

This coding webinar will offer valuable information for all staff with insurance related responsibilities within your office. Learn the key essentials to ICD-10-CM to assist you with a successful implementation of this new code set. Tips, examples, tools and resources for conversion readiness will be provided to prepare your office for compliance with the October 1, 2015 mandate.

After this lecture you will be able to:

• Explain The genesis of ICD-10 CM codes and how they are meant to be used
• Explain when use of ICD-10 coding will be required
• Describe practice benefits from use of ICD-10 coding
• Complete claim forms using ICD-10 coding
• List resources providing appropriate coding

2015 Webinar – CEO Mentality: Avoiding Legal Minefields

Credits: None available.

As a practice owner, creating a plan for strategic business operations is key. This includes everything from employee management to contracts, and marketing to technology. Having this plan will allow you to have a strong business foundation and create a thriving practice. With every business decision made along your path to success, the legal ramifications that could result must be considered. Mr. Oromchian will discuss strategic associate hiring strategies to minimize liability as well as provide key tactics to ensure your employee files are current. How to legally use social media for recruitment and management of team members will also be addressed. Information presented once implemented will limit your legal liabilities.

After this lecture you will be able to:

• Determine whether to incorporate or not to incorporate
• List the top 10 HR and legal minefields to avoid
• Explain the importance of the Employee Manual and key policies to include
• Discuss automated HR and employee management solutions

2015 Webinar – Case Acceptance Skills for the Orthodontic Practice

Credits: None available.

The "perfect storm" of a recent poor economy, new treatment methods, search engines and greatly increased competition has redefined the playing field for new patient acquisition. The days of easy sign-ups and endless referrals are largely over. In order to grow and prosper in the new economy, doctors and staff must upgrade their skill-set in the areas of attracting potential patients, communicating value, and persuading visitors to start treatment. This program is full of practical, high-value strategies to permanently improve your case acceptance rate for you and your team. Don’t miss this opportunity to learn how to improve your case acceptance rate.

After this lecture you will be able to:

• Differentiate your practice from competition
• Demonstrate the art of communicating value
• Structure fees to maximize new starts
• Identify and handle "shopper" patients
• Determine what new patients want – and how to present it

2014 Webinar - What's Best - Starting a Practice or Purchasing an Existing One?

Credits: None available.

Nearly every younger orthodontist wants to eventually own or co-own a practice during his or her career. This leads to the question, Is it better to start my own practice from scratch or purchase an existing practice? Doug Copple of Bentson Clark & Copple advises on the pro and cons of both practice situations and weighs the overall financial rewards.

After this lecture you will be able to:

• Examine educational debt and how it can affect the decision to purchase versus start-up a practice
• Analyze factors to consider in both practice situations
• Determine what opportunity is best for your personal situation
• Interpret a cash flow for both existing and start-up practices to understand the long-term financial compensation

2014 AAO Webinar - The Basics of Hiring and Firing

Credits: None available.

Hiring and firing employees is intimidating and difficult. The purpose of this webinar is to provide you with the information necessary to make the "right" hires and protect you and your practice should it become necessary to terminate a staff member's employment.

Learning Objectives:

• Explain the importance of liability protection through appropriate entity formation and maintenance
• Describe how to conduct applicant interviews and select the one best candidate through applicant testing
• Explain how to prepare for and document to protect you and your practice from termination of employment liability

2013 AAO Webinar - The Orthodontist as Practice Leader

Credits: None available.

Orthodontists are trained in school to be good doctors with an array of clinical skills and knowledge. Running a successful orthodontic practice, however, also requires a broad array of business skills in which few doctors have received formal training. Mastery of these skills is becoming ever more important to orthodontic practice success as competition intensifies in conjunction with rapid changes to industry fundamentals. The purpose of this webinar is to explore commonly used and proven leadership principles, and their application in the orthodontic practice to better manage stress and enhance financial success in today’s orthodontic environment.

Learning Objectives:

• Discuss the importance for providing clear leadership direction for your business and how to go about it
• Explain the 10 basic principles for leading and managing a business
• Discuss how the 10 basic principles for leading and managing a business may be applied in the running of an orthodontic practice

2013 AAO Webinar - Overhead Management - Industry Norms and Understanding Market Segments

Credits: None available.

This Webinar will begin with a review of how to determine overhead. Most profit and loss statements do not give an accurate representation of true overhead of the practice. A form will be shown that will show attendees how to translate a Profit and Loss statement to determine true overhead. Overhead targets by line item in a sample P&L will be discussed including a review of industry norms. Understanding your market segment and overhead targets within each segment will be discussed. You don't need to be an accountant to manage your practice, and this hour will be helpful to any practice owner wanting to learn how to manage overhead.

Learning Objectives:

• Explain how to determine your market segment
• Explain how to determine your true profitability from your Profit and Loss statement
• List the guidelines of expenses in four key areas of practice; staff, orthodontic lab/supplies; business management, occupancy
• Explain what the healthy ratio is between the cost of your space and your collections