AAO Winter Conference 2022 - Lessons Learned: Orthodontic Wisdom Passed Down Through Three Generations

Credits: None available.

Drs. Herb & Justin Hughes will share their experiences and wisdom spanning 3 orthodontic generations. They will openly discuss how over the past 6 decades they have maintained a thriving practice through many challenging times. Tried and true as well as brand-new techniques, appliances and philosophies will be discussed so that participants will have practical take home pearls that can be easily implemented into their practices. Whether you’re just starting your career or a seasoned practitioner you will find this presentation both worthwhile and magically entertaining.

Learning Objectives:

• Entice prospective adult patients with an aesthetic treatment area that offers clear choices.
• Acquire practical lessons learned that will help build a successful orthodontic business that can last for many decades.
• Perform “The Magician’s Choice” and develop the mindset of a magician to solve your problems.

AAO Winter Conference 2022 - How to Recruit and Retain Orthodontic Associates in a Competitive Market

Credits: None available.

In the last year we have seen major changes in recruitment for orthodontic associates. Our industry is experiencing constant change and residents have multiple offers in hand as they graduate which means demand is greater than supply. Currently our industry has four generations of orthodontic providers, all of whom have different priorities when it comes to evaluating career and practice opportunities. Today’s candidates are much more informed about practice models, so it is vital for potential employers and owners who plan to transition ownership in the near future understand the “one-size-fits-all” practice model is no longer appealing to younger doctors. This lecture will provide recruitment strategies and retention factors whether you’re hiring in an urban, suburban or rural setting.

Learning Objectives:

• Evaluate recruitment strategies and retention factors for hiring associates whether you're located in urban, suburban or rural settings.
• Understand the competitive landscape in today’s market for hiring and retaining orthodontic associates.
• Differentiate your practice opportunity while recruiting candidates.

• Stock Shareholder (Bentson Copple & Associates)

AAO Winter Conference 2022 - A Transition Model That Works

Credits: None available.

Orthodontists everywhere are exploring the best path forward for them and their practices during this pivotal moment in dentistry. Disruptions are constant and inundating their lives in unprecedented ways. The only wrong choice in our current climate is no choice at all. In this lecture, Dr. Greg White will share a transition model that truly works for the practitioner, their team, their patients, their community, and their legacy.

Learning Objectives:

• Outline the current transition models available to practitioners.
• Assess how private equity investments have changed practice valuations in dentistry in general, and orthodontics specifically.
• Understand the after-retirement passive income component to a unique practice transition model.

AAO Webinar - Employment Policies You Need To Know ?

Credits: None available.

Utilizing an effective employee handbook will assist you in treating your staff equally, consistently and fairly. This webinar will discuss important employee handbook provisions and other employment issues you need to know to retain quality employees and minimize the stress of practice ownership.  This 2014 program still has very practice info in 2021.

Learning Objectives:

• Explain the important employee handbook provisions - what's in, what's not!
• Explain the wage and hour laws for overtime
• Explain how conducting effective performance appraisals relate to raises, bonuses and practice profitability

A Powerful Tool for Ortho Research & Teaching, an Inside Look at the AAOF Craniofacial Growth Legacy Collection

Credits: None available.

A Powerful Tool for Ortho Research & Teaching, an Inside Look at the AAOF Craniofacial Growth Legacy Collection.  The collection which started to be built out in 2008 contains nine curated collections of craniofacial records that were collected from the 1930's to end of the last century.

Dr. Oh will share what and where the nine collections come from.  Dr. Curry shows attendees  how to navigate the collection.  The information is available for all members for research.  Not only are you able to conduct research, but the curator, Dr. Curry can assist you with developing queries or provide feedback on how best to pull the research that you need for your studies or research.

7 Steps to Revolutionize Your New Patient Conversions

Credits: None available.

Turning shoppers into buyers is one of the most important parts of building a thriving orthodontic practice. The fact is most practices follow up with potential patients a few times, can't get an answer or even a callback and then we get busy, and that potential patient is forgotten. In this webinar, we will discuss the best technology and techniques to connect with your current and new patients and how to rev up the sales engine to build the practice long-term.

With the advent of a potential recession it's important that you keep every one of your potential patients and current patients. Beth will take you through the steps to keep turning lookers into bookers with a tech edge!

Learning Objectives:

• The proven follow-up system protocols for consults not started
• The technologies that are revolutionizing the way new patients think about our practice
• The best techniques for converting the patients you have in your backlog

2023 AAO Annual Session - It’s Not All About Personality: Creating Engaging Videos for TikTok, Instagram, YouTube, FB and More

Credits: None available.

Are you a shy guy/gal? Do you struggle with creating videos which connect with your patients? During this seminar, you'll learn the best ways to create engaging video content that takes your patient communications to the next level. You really don't have to have be the life of the party to create content that WOWs your community and brings new patients to your office.

2023 AAO Annual Session - Experiential Branding in Orthodontics: Lessons from the Wharton-AAO MBO Program

Credits: None available.

We are practicing during a very interesting time in the history of orthodontics, as patients have more choices available to straighten their teeth than ever before. So why should they choose your office for their Orthodontic care? Marketing experts have found that the only way businesses like ours can permanently differentiate themselves in a competitive landscape like this is by understanding the totality of the experience that people have when they are enjoying our product and experiencing our service. This is an important concept called experiential branding, and it is definitely not something most of us were taught in school! Utilizing proven marketing principles from the incredible Wharton-AAO Mastering the Business of Orthodontics Program, this lecture will dive deep into proven experiential branding strategies to differentiate your practice and to help patients and potential patients realize that your office is the obvious choice for their orthodontic care. You simply can’t afford to miss this!

2023 AAO Annual Session - Connecting with the Untapped Millennial Market: Simple Strategies to Boost Conversion and Lifetime Value in Your Practice

Credits: None available.

Growing a loyal Millennial patient base is integral to the future of any modern orthodontic practice. With the Millennial generation now being the largest living consumer group with full purchasing power in the U.S., practices should understand the dollar potential in capitalizing on this valuable, untapped market. In this course, attendees will uncover powerful marketing strategies to connect with and convert today's modern Millennial patient in orthodontics and cosmetic dentistry, plus uncover the top drivers that influence their buying decisions to set your practice up for success in 2023 & beyond.

2020's 20 Orthodontic Pearls to Better Your Clinic, Business, and Life

Credits: None available.

This fast-paced lecture provides attendees with 20 orthodontic pearls that orthodontists can implement into their practice within a week of attending the webinar. Dr. Teeters who is an administrator of the Orthodontic Pearls Facebook forum will cover clinical techniques, business strategies and life enhancement pearls to assist you.

Objectives:

• Describe various scripting techniques designed to improve patient comprehension, doctor-patient relationships, and case/treatment acceptance
• Have a clear understanding on how to employ various clinical pearls to improve treatment efficiency and outcomes.
• Describe various marketing designs and protocols.

Dr. Chris Teeters is an orthodontist full of passion and energy, born and raised in San Francisco, CA. He has a genuine love for people and the orthodontic profession, working tirelessly on multiple orthodontic-related endeavors to help bring the orthodontic community together.

Dr. Teeters is an administrator of the Orthodontic Pearls Facebook forum, which is now the world's largest and most active online study group with over 5,400 orthodontists worldwide. He has presented at multiple conferences delivering many applicable pearls and known for his publication on the Hyrax-Halterman appliance for simultaneous expansion and correction of ectopic molars. Dr. Teeters practices in Peoria, Arizona.

Speaker Disclosure:
Consultant: Ortho Pearls Facebook 

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.