2018 AAO Annual Session - Break Away from the Pack: The "Whys" and "Hows" of Patient Choice

Credits: None available.

What is the advantage of selecting your practice above all other when deciding on orthodontic care and ultimately becoming raving referral fans? Today's consumer has many choices when it comes to orthodontic treatment. Create a master plan to implement specific amenities and benefits of your practice. Nancy will discuss what differentiates you from the pack, (the "why"), and delivering your message, (the "how"), to future patients.

Learning Objectives:

• Define your practice services.
• Evaluate proper communication of your practice services.
• Recognize how your practice amenities differentiate you from your competitors.

2018 AAO Annual Session - Designing Your Digital Office

Credits: None available.

Entering into the new world of digital orthodontics seems overwhelming. Many aspects need to be addressed. Digital office design considerations include equipment needs, team design, schedule and workflow. We will examine these aspects and will suggest ways to make your transition easier, uneventful and productive.

Learning Objectives:

• Evaluate current and future equipment needs for your digital office.
• Recognize digital team skills needed.
• Propose patient workflow in the digital office.

2018 AAO Annual Session - Learn the Ortho & TC Dance and Improve Closure Rates

Credits: None available.

Dr. Willy Dayan and Laura Cafik-Martin are experts in their field both in and out of the office. See how they demonstrate their consultation approach TOGETHER for a WOW experience each and every time.

Learning Objectives:

• Identify who says what and when!
• Modify your existing approach to improve closure rates.
• Recognize the importance of speaking patients language. Avoid getting lost in translation.

• William Dayan has Financial Interest (Consultant/Owner: yourorthocoach.com/Orthodontic Clinical Education Corp; Honorarium: Align Technology Inc/Invisalign)

2018 AAO Annual Session - Communicating with Pediatric Dental Offices

Credits: None available.

What sets you apart from other orthodontic offices in your area? What characteristics (besides good work) does a pediatric dentist look for before referring their patients to an orthodontic office? This presentation will help you market your office to new referral sources, and increase the likelihood they will continue to refer to you in the future.

Learning Objectives:

• Improve your communication with referring dentists, and keep them informed about your mutual patient's progress.
• Develop an oral hygiene program that will complement your mutual patient's biannual checkup, and decrease the likelihood of decalcifications and carious lesions.
• Gain a better understanding of the challenges special needs patients may present, and learn behavior management skills so that you can adequately treat them orthodontically.

2018 AAO Annual Session - Keys to Compliance: Engaging Kids and their Families in Treatment Success

Credits: None available.

Over dozens of conversations between personal friends, one of which is a respected and nationally recognized Orthodontist, the other a career educator, it became quite apparent that they had been serving the same clientele over the years, but that their training was vastly different. Orthodontic professionals often do not receive the training and skill development opportunities in working with children and their families that are typical to educators. Additionally, there is limited instruction and resources in the areas of: childhood development, learning types and disabilities, as well as special needs within oral health care curriculums. Although a primary demographic of most orthodontists are typically children and adolescents, these professionals are often not initially equipped to effectively work with them; or more specifically, engage them in a positive way that will maximize the treatment program set forth. Orthodontic professionals, to be most effective, require training and skills to work with a wide range of children as well as their families, which is also paramount to a successful educator.

Learning Objectives:

• Better understand the kids you serve.
• Identify how learning styles, learning disabilities, and other special needs play a role in treatment success.
• Resolve issues that you find most often create tension between you and a parent.

2018 AAO Annual Session - Change Reaction: Connecting the Dots

Credits: None available.

Through this seminar, you will learn how every team member plays an important role in the five major office systems. The staff will learn to respect the importance of the other positions in the office and learn to reduce front-to-back conflict.

Learning Objectives:

• Define five major systems in the orthodontic office that interconnect.
• Assess how clinical efficiency affects the schedule.
• Analyze the team’s role in higher case acceptance.

• Financial Interest (Consultant: Progressive Concepts, Inc)

Tips and Tricks for Consistent Clinical Photography

Credits: None available.

This presentation will present an overview on ideal orthodontic photography. It will provide tips and tricks for extra and intraoral photographs for quality diagnostic records. A description of “what the orthodontist is looking for” will be also explained.

Learning Objectives:

• Recognize the proper equipment for clinical photography.
• Validate the tips and tricks learned in the office.
• Recognize what the orthodontist is looking for in diagnostic photographs.

• Visual Enhancement

2018 AAO Annual Session - How to Create the Ideal Schedule

Credits: None available.

Nothing affects the entire practice, its stress level and marketability, more than the scheduling system. This lecture will detail the steps necessary to create an ideal schedule that runs on-time, while also allowing for flexibility to meet your patients’ scheduling needs. If you are interested in developing a Doctor Time Template and learning the time-tested principles necessary to handle your patients on time, you won’t want to miss this fast-paced informative lecture. Staying on time is foundational to the growth and marketing of any practice, and it makes the practice of orthodontics enjoyable for all.

Learning Objectives:

• Comprehend how the key components to building an ideal template come together to create the synergy necessary for excellent teamwork.
• Implement the proven principles for handling late patients and unplanned treatment in an On-Time, Doctor Time, Scheduling System.
• Develop the teamwork necessary to fill in the Template as designed and work each chair in harmony with the others.

• Financial Interest (Consultant: Alexander and Sons)

2018 AAO Annual Session - KABOOM! Marketing Results!

Credits: None available.

The perfect remedy for: a drop in production or lack of profits, new starts plateauing or falling off, high staff turnover or low patient loyalty, not enough new starts to acquire, transition or expand. Take the guesswork out of marketing to increase patient traffic, patient loyalty, employee retention, production and profitability. In this course, Wendy O’Donovan Phillips shines the light on the four parts to a balanced marketing formula: brand, online, traditional, and internal. Attendees will gain clarity about the importance of branded marketing, and will review real-life examples on: what to say to potential patients to attract them to the practice, the most powerful ways to reach ideal patients, creating a marketing toolbox that simplifies and saves money, and the best ways to motivate patients to become loyal to the practice.

Learning Objectives:

• Use patient feedback to brand and market the practice online, offline and throughout the community.
• Develop a foolproof 12-month marketing plan with easy step-by-step instructions.
• Understand the dos and don’ts of websites, online reviews, SEO, online advertising and social media.

2018 Webinar - Clinical Photography: What is Your Doctor Looking For?

Credits: None available.

Photographs of our patients’ facial features, teeth, and oral tissues have long been vital in documentation of patient conditions and treatment results. Well-made photographs are also critical in the diagnostic and treatment planning process. With the advent of digital photography, there is little excuse for being unable to produce high quality photographs of our patients. This lecture will discuss the various intra-oral and extra-oral images, tips and techniques for making photos you can be proud of, and various uses for them.

Learning objectives: 

1. Identify the points before, during and after treatment when clinical photographs are needed and the different “shots” that may be used.
2. Demonstrate techniques needed to produce high quality intra-oral and extra-oral photographs.
3. Discuss various ways clinical photographs can be used in patient education, treatment planning, case presentation and marketing.

Dr. Douglas Depew has maintained an orthodontic practice since 1990. He graduated from the University of Georgia, received his DMD degree from the Medical College of Georgia, and his Certificate in Orthodontics and Master's Degree from Baylor College of Dentistry. He is the recipient of numerous achievements and awards. Dr. Depew is the founder and academic director of Trapezio, home of the Academy of Orthodontic Assisting, and is recognized for his knowledge in training of orthodontic staff. He is an active member of several dental and orthodontic organizations and is active in the community through involvement in youth sports, schools, and business development.

Speaker Disclosure:
Consultant: Trapezio

Length of session:
The session is scheduled for 90 minutes.

Continuing Education:
Each participant who completes the Webinar will earn 1.50 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.