Barbara Herzog has been involved with the orthodontic/dental community for over 30 years in her varied roles as Practice Manager, Treatment Coordinator, Financial Coordinator and Practice Management Consultant with hands-on experience. She has lectured at regional and national meetings since 1993. She has assisted offices with effective communication, staff development, case presentation and fee presentations. She is currently a Territory Manager for Align Technology, Invisalign. She has a degree in Business Administration and is certified in Dental Practice Management through the Dental Assisting National Board. She has published articles in the Journal of Clinical Orthodontics, Orthodontic Products and Practical Hygiene.