2010 Annual Session - Marketing in the Age of Interactivity

In an age where instant gratification lives right alongside instant communication, prospective patients have more choices than ever. And whether your marketing strategy depends primarily on referrals or you actively advertise to attract new patients, your success depends on your ability to differentiate. This session is designed to give you a new perspective on the psychology of the consumer, keys to rebuilding your professional referral network and ways to consistently present what makes your practice special without falling into the trap of talking about yourself.

Learning Objectives:

• Learn how to take advantage of consumer interest in orthodontics
• Understand the psychology of the consumer
• Capture the keys to rebuilding your professional referral network and to differentiating your practice without tooting your own horn