2013 AAO Webinar - Overhead Management - Industry Norms and Understanding Market Segments

This Webinar will begin with a review of how to determine overhead. Most profit and loss statements do not give an accurate representation of true overhead of the practice. A form will be shown that will show attendees how to translate a Profit and Loss statement to determine true overhead. Overhead targets by line item in a sample P&L will be discussed including a review of industry norms. Understanding your market segment and overhead targets within each segment will be discussed. You don't need to be an accountant to manage your practice, and this hour will be helpful to any practice owner wanting to learn how to manage overhead.

Learning Objectives:

• Explain how to determine your market segment
• Explain how to determine your true profitability from your Profit and Loss statement
• List the guidelines of expenses in four key areas of practice; staff, orthodontic lab/supplies; business management, occupancy
• Explain what the healthy ratio is between the cost of your space and your collections