Error loading player: No playable sources found
2017 AAO Annual Session - Millennial Moms: 202 Facts Marketers Need to Know
Credits
1 CE
$75
Standard Price
Free for
- CE Passport
- Distance Learning
- Residents
- Staff Club
Members save $45
Explore related products in the following collection:
AAO Business of Orthodontic Lectures are FREE! Members can access over 500 hours of on-demand CE education anytime, anywhere, and from any device with CE PASSPORT, DOCTOR OR CE PASSPORT, DOCTOR + STAFF.
A new generation of mothers are quickly becoming the buying power of the mom market. With more than 73 million Millennials and 2/3 of them expected to have children in the next 5 years, marketers have a huge opportunity to cultivate a lucrative consumer group. Maria Bailey will provide insights into what motivates these women to purchase goods and services and how you can engage them as a long time customer.
Learning Objectives:
- Identify the motivations of Millennial Mothers in order to craft a marketing message that is relevant and effective in attracting Millennials.
- Establish a digital dialogue with time-starved Millennial Moms in a way that creates a meaningful and long lasting relationship.
- Engage with Millennial Moms in a fashion that will cultivate brand ambassadors.
Speaker
Maria T. Bailey, MBA
