2017 AAO Winter Conf - Internet Marketing 2017: What's Working, What's Not / Building an Elite Office Through Facebook Marketing

Internet Marketing 2017: What's Working, What's Not

Social media have been around for about a decade now. We as orthodontists can hardly attend a meeting or open a journal without being bombarded by companies and consultants preaching that social media is the key to attracting new patients. What is the current status of social media marketing for orthodontists? Are there other online marketing techniques that offer a bigger ROI? Where should your practice get started?

Learning Objectives:

• Evaluate the current state of social media and other forms of online marketing
• Recognize the importance balancing your social media presence with a modern website and paid advertising
• Develop a plan to attract new patients online

Building an Elite Office Through Facebook Marketing

Facebook is a powerful tool that can help you connect with current and prospective patients. Unfortunately, orthodontists are encouraged to delegate social media responsibilities to staff and third party businesses. The problem is that this prevents the ever-so-important doctor-patient ‘conversation’ from happening. Simply put, everything you have been taught about Facebook marketing is wrong! This lecture will focus on utilizing Facebook to build an elite dental office. Discover how to market to masses by targeting local forums. Master Facebook and become a legend in your community.

Learning Objectives:

• Appraise the traditional Facebook marketing model
• Discover techniques for directly engaging with prospective patients
• Demonstrate how Facebook can help build an elite reputation