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2023 AAO Annual Session - Connecting with the Untapped Millennial Market: Simple Strategies to Boost Conversion and Lifetime Value in Your Practice
Credits
1 CE
Free
Standard Price
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AAO Business of Orthodontic Lectures are FREE! Members can access over 500 hours of on-demand CE education anytime, anywhere, and from any device with CE PASSPORT, DOCTOR OR CE PASSPORT, DOCTOR + STAFF.
Growing a loyal Millennial patient base is integral to the future of any modern orthodontic practice. With the Millennial generation now being the largest living consumer group with full purchasing power in the U.S., practices should understand the dollar potential in capitalizing on this valuable, untapped market. In this course, attendees will uncover powerful marketing strategies to connect with and convert today's modern Millennial patient in orthodontics and cosmetic dentistry, plus uncover the top drivers that influence their buying decisions to set your practice up for success in 2023 & beyond.
Learning Objectives
- Understand what influences Millennial consumer buying decisions in this industry, including what they value and how they research orthodontic providers online.
- Develop a USP (Unique Selling Proposition) and build an effective marketing and social media strategy to drive Millennial patient opportunities into the practice.
- Uncover the importance of staff training, tracking leads, KPI's (Key Performance Indicators), and developing talk tracks to increase prospect-to-patient conversion rates.
Speaker
Audrey Neff, BS
