Building an Elite Office with Facebook Marketing

Facebook is the most important social networking site in orthodontic marketing. Adults 18 to 49 years use it the most, and women tend to use Facebook more than men. Simply stated, young moms—the key demographic for an orthodontic office are likely spending time on Facebook. Despite Facebook’s popularity with the target consumer base, many orthodontists market them ineffectively . Their posts are infrequent, impersonal, and delegated to staff or third-party social medial marking companies. The result is a lackluster marketing campaign that does not engage current patients or attract prospective ones. In this high-octane lecture, I will provide 3 simply methods for nontraditional Facebook marketing to engage your community better. Friends, it’s time to update your marketing status.

Learning Objectives:

• Comprehend the traditional Facebook marketing model.
• Discover atypical techniques for engaging prospective patients.
• Evaluate how Facebook can help you build an elite reputation.