AS25BS02
Maximize Success by Attracting New Patients while Minimizing Disruption with Strategic Communication—Whether Buying, Selling, or Bringing on an Associate
Date
April 25, 2025
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Patients choose orthodontic practices based on trust in their doctors and teams. Whether you're adding a new associate, announcing a retirement, opening or closing a location, adding a specialty, or purchasing a practice, these changes present a dual opportunity. Learn how to seize these moments to attract new patients while safeguarding your practice against patient attrition, hesitant referral sources, or erosion of your hard-earned reputation. Discover strategies, best practices, and communication techniques to capitalize on these transitions. Don't miss this chance to optimize your practice's growth potential while ensuring seamless transitions that leave a positive impact on your patients and community.
Learning Objectives
- Outline the key elements of effective practice transition marketing, including strategies for maintaining patient trust, engaging with referral sources, and managing the practice's reputation during periods of change.
- Implement practical techniques for minimizing disruption, including communication strategies to retain existing patients, attract new ones, and ensure a smooth transition process overall.
- Explore practical applications of transition communication strategies through case studies of orthodontic practices that have effectively managed practice transitions.
