AS25BS26
Maximizing the AAO Consumer Awareness Program: Digital Marketing and Using Generative AI in your Orthodontic Practice Marketing
Date
April 27, 2025
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Discover how the AAO’s Consumer Awareness Program (CAP) supports orthodontists by promoting their expertise and encouraging in-person care. Learn practical ways to use CAP resources—such as videos, blogs, and social media content—in your marketing outreach. This session will also provide a high-level introduction to Generative AI technology and show how it can help with tasks like creating content and marketing assets. Designed for beginners, this session offers simple strategies to enhance your practice's marketing efforts.
Learning Objectives
- Understand how the AAO CAP promotes orthodontists as specialists and how to incorporate CAP resources into practice marketing strategies.
- Build foundational knowledge of Generative AI technology and identify beginner-friendly ways to use AI for marketing outreach.
- Develop a digital marketing strategy focused on patient awareness and loyalty while leveraging innovative tools like CAP assets and AI solutions to enhance brand awareness and operational efficiency.
