The Psychology of YES: Understanding Patient Motivation and Overcoming Obstacles

Join Cindi James and learn how to uncover the reasons behind your patient's decisions and how to address their concerns effectively; making it easier for them to say "yes." You'll gain practical insights into what motivates them and what holds them back, helping you connect with your patients on a deeper level. Then, we'll dive into simple yet powerful communication techniques that address the most common obstacles encountered in the TC room that build trust and understanding with your patients. By the session's end, you'll not only understand what motivates your patients, but also possess practical tools to facilitate approachable discussions about orthodontic treatment, finances and beyond.