2020 Webinar - Coronavirus Management in the Ortho Practice

Credits: None available.

Jackie Dorst reviews the current information on COVID-19 transmission, symptoms and CDC recommended precautions for orthodontic practices and providing updates since her March 17 program to AAO members.

Learn the most current information on the spread of Cornoavirus in the United States. Jackie will cover the Coronavirus facts and provide examples on what other practices are doing across the country to help prevent the spread of the virus. Jackie will provide a quick review of infection control protocols including effective PPE, Disinfectants, Sterilization and Hand Hygiene.

Learning Objectives:

• Discuss the current status of COVID-19 infections and public health interventions, providing a quick overview of her March 17 program, but expanding with up to date information to assist you
  
• Review CDC’s Standard, Transmission and Airborne precautions to reduce infection risk for orthodontic team and patients
  
• Implementation of realistic protocols for orthodontic team safety and patient continuity of care
• Receive practical information on how other ortho offices are managing during this time

Speaker Disclosure:
Consultant:  SciCan

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2020 Webinar - Partnerships, Acquisitions, Associates, OH MY! (Part 2)

Credits: None available.

Part 2 (.50) of this program looks at understanding Associate Agreements. We will examine the important issues relevant to an associate agreement, providing attendees with an understanding of the fundamentals of an employment agreement.

Objectives:

• To understand an Associate Agreement.
• Explaining the difference between independent contractor and an employee
• How to properly address association compensation

2020 Webinar - Partnerships, Acquisitions, Associates, OH MY! (Part 1)

Credits: None available.

Part 1 of Partnerships, Acquisitions, Associates, OH MY! (1.25 CE) of this course will discuss (1) how to acquire a practice, (2) properly bring in an associate and protect your patient base and (3) how to plan for either a partial sale or a full transition of your dental practice. We will evaluate trends in the industry, valuations, legal structure of practice acquisitions, timing of sale, and more. Partnership models and lease/real estate concerns relative to practice acquisitions or sales will be touched upon.

Objectives:

• To provide attendees with a comprehensive assessment of various acquisition/sale strategies available to them in the existing marketplace without the threat of a salesman.
• How to evaluate trends in the industry, valuations, and timing of sale.

2020's 20 Orthodontic Pearls to Better Your Clinic, Business, and Life

Credits: None available.

This fast-paced lecture provides attendees with 20 orthodontic pearls that orthodontists can implement into their practice within a week of attending the webinar. Dr. Teeters who is an administrator of the Orthodontic Pearls Facebook forum will cover clinical techniques, business strategies and life enhancement pearls to assist you.

Objectives:

• Describe various scripting techniques designed to improve patient comprehension, doctor-patient relationships, and case/treatment acceptance
• Have a clear understanding on how to employ various clinical pearls to improve treatment efficiency and outcomes.
• Describe various marketing designs and protocols.

Dr. Chris Teeters is an orthodontist full of passion and energy, born and raised in San Francisco, CA. He has a genuine love for people and the orthodontic profession, working tirelessly on multiple orthodontic-related endeavors to help bring the orthodontic community together.

Dr. Teeters is an administrator of the Orthodontic Pearls Facebook forum, which is now the world's largest and most active online study group with over 5,400 orthodontists worldwide. He has presented at multiple conferences delivering many applicable pearls and known for his publication on the Hyrax-Halterman appliance for simultaneous expansion and correction of ectopic molars. Dr. Teeters practices in Peoria, Arizona.

Speaker Disclosure:
Consultant: Ortho Pearls Facebook 

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2019 Webinar - Top 10 Ways to Adapt Your Practice to the Age of Consumerism Webinar

Credits: None available.

This webinar will address 10 specific "best-practice" adjustments orthodontists are making to thrive in this new consumerism environment.

Objectives:

• Explain how to effectively communicate and market to new growing demographic-digital natives
• Explain how to be profitable at a lower price point using digital technologies.
• Describe 10 easy changes to make in order to to thrive in this new consumerism environment.

Leon Klempner, DDS is CEO of People & Practice, a digital marketing consultancy exclusively for doctors that he co-founded with his daughter, Amy Epstein, MBA. People & Practice understands your orthodontic practice because we've been in your shoes: our expertise comes from 40 years of private practice and as many combined years of marketing experience. We help you get new patients in a digital era by informing them about what makes your practice different from every other option using the online resources they rely on for their research.

Speaker Disclosure:
Consultant: People & Practice, LLC

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2019 Webinar - The Top 10 Systems That Grow the Practice Today

Credits: None available.

There are over 100 systems that create the foundation for growth and profit in the Orthodontic Practice today. This webinar will address the top 10! These systems will include setting a positive business plan, the hiring process, the new patient intake process, the exam process, the start/debond process, the protocols for establishing an efficient schedule and Marketing 101 - the process of building your network from within the practice.

After this lecture, you will be able to:

• Discuss the formula to set a positive and profitable business plan. Explain the steps to design and implement a progressive new patient intake process.
• Explain how to establish a schedule that will grow the practice while creating efficiency and profit
• Apply how to encourage your team to market and promote the practice while serving the patient at the highest level

Char Eash is the founder and CEO of Profit Marketing Systems South, Inc., a Systems and Communication Enhancement firm for the progressive Orthodontic practice. Char works with orthodontic teams across the country 40+ weeks a year and defines orthodontic systems for efficiency and profitability. As a consultant, Ms. Eash strives to create systems that provide a positive platform for each team member to contribute to the practice at the highest level on a day-to-day basis. The practice of orthodontics must be run as a business! Ms. Eash has an extensive background in business, communication, leadership training, and systems development strategies for the progressive specialty practice.

Speaker Disclosure:
Consultant: Profit Marketing Systems South, Inc.

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2019 Webinar - Five Ways to Rate Your CPA's Effectiveness

Credits: None available.

Although most orthodontists utilize the services of a CPA, few are truly satisfied with the results they receive. However, it can be challenging to measure the success of a professional with limited knowledge on the services they provide. In this webinar, we will discuss the five subject areas in which all CPAs should be involved, and how to objectively and subjectively measure their performance to determine if you are getting your money's worth. We will review the type of financial advice you should receive, how an accountant should formulate financial statements to provide useful information, assisting with internal controls within the company to prevent theft, and a variety of other topics that distinguish the difference between average and great CPAs.

Course objectives include:

• List the services that should be provided by your CPA on an annual basis above and beyond your income tax returns;
• Explain the financial statements a CPA should provide, and how to determine their usefulness;
• List examples of the types of internal controls your CPA should be monitoring; and
• Describe the type of tax planning that you should expect from your CPA.

Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®) and CPA. At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession.

Andrew is a graduate of North Carolina State University with degrees in Political Science and Public Communications. He also holds a Juris Doctor from Campbell University, where he was a Wiggins Scholar and the recipient of the Norman Adrian Wiggins Estate Planning Award for excellence in the field of tax and estate planning. Andrew also holds a Masters in Trust and Wealth Management, with honors, from Campbell University. Andrew is a member of the American Bar Association and the North Carolina Bar Association.​

Speaker Disclosure:
Consultant: John K. McGill & Co.

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2017 Webinar - Measuring Orthodontic Marketing Effectiveness

Credits: None available.

Marketing can make or break an orthodontic practice more than any other segment of dentistry. However, despite marketing competition, few practices view marketing as a component that can be measured for effectiveness. In this webinar, Mr. Tucker will discuss building potential patient profiles, identifying the marketing channels available for an orthodontic practice, and how to monitor the back-end of a potential patient’s experience to optimize pending conversions and to gain feedback on why patients do not commit to treatment.

After this lecture you will be able to:

1. Identify the target audience of each element of their marketing efforts
2. Develop a consumer profile for prospective patients to assist in treatment conversion
3. Explain the importance of post-visit feedback to improve exam conversions

Andrew Tucker is an associate with John K. McGill & Co., Inc. He is a licensed attorney in the State of North Carolina and has been admitted for practice before the United States Tax Court. He is also a Certified Financial Planner™ (CFP®). At the McGill and Hill Group, he brings his rich experience of tax and business advising exclusively to the dental profession. Prior to joining the McGill & Hill Group, Mr. Tucker practiced law as a tax and wealth planning attorney, where he counseled high-net-worth individuals on sophisticated tax planning and wealth preservation strategies. Before practicing law, Andrew served as a financial planner for tech entrepreneurs in heart of Research Triangle Park in Raleigh-Durham, NC where he advised entrepreneurs on tax strategies for rapid-growth companies.

Speaker Disclosure:
Consultant: McGill & Hill Group

Length of session:
The session is scheduled for 90 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2019 Webinar - The Consumer Conversion Waterfall - Maximizing Profitability Using Business Intelligence

Credits: None available.

Learn about the Consumer Conversion Waterfall and how to maximize converting new patient calls into case starts and in addition the cost of underperformance. Attendees will also learn a new approach to analyzing practice performance data as Mr. Moynihan introduces the Consumer Conversion Waterfall and how to evaluate 3 critical KPI’s revealing “leaky buckets” that expose hundreds of thousands of dollars in missed opportunity for your practice. He will educate you on how to calculate each bucket and provide strategies to reduce each of the leaks.

Learning Objectives:

• Examine how you look at your business using three critical metrics.
• Evaluate how to calculate the impact of your own practice’s “leaky bucket”.
• Build strategies and processes around converting patients at a higher % reducing the leaks.

Ryan Moynihan has a diversified background in finance, analytics, strategy, sales, marketing, business development, product management and operations with over 19 years’ experience across many Fortune 100 companies in the areas of health care, consulting, and technology. He’s worked for Disney, Intel, Ernst & Young and Miller Brewing Company before earning his MBA from Georgetown in 2005. He has spent the past 14 years of his career in the Dental/Orthodontic industry with 3M and Ormco (Danaher), most recently as the VP of Global Marketing and VP of NA Sales for Ormco. He joined Gaidge in August 2017 as CEO.

Speaker Disclosure:
Consultant: Gaide

Length of session:
The session is scheduled for 90 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.5 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

2019 AAO Webinar - Cybersecurity Facts & Myths - Your Orthodontic Patient Data is at Risk

Credits: None available.

We will take an in-depth look into how ransomware and patient identity theft is impacting practices across the US. Practices often have a false sense of security that their IT vendor is providing adequate security to mitigate the risks of a data breach. We will discuss the differences between IT vendors and cybersecurity companies and why practices should engage with a cybersecurity company to provide protection from the advanced threats that are affecting practices. HIPAA compliance can be a challenging and time-consuming endeavor for most practices. Learn effective and efficient ways of implementing HIPAA in your practice.

Learning objectives:

• Protect your practice from ransomware attacks
• Recognize the differences between IT companies and cybersecurity companies
• Identify technologies and solutions that can help minimize the chances of a cyberattack
• Effectively implement HIPAA Compliance

Gary has over 27 years of experience in software development and computer IT. He started his career designing software specifically engineered for oral surgeons. He built a sizeable company and, in 2000, developed one of the very first “cloud” based practice management system with over 1,000 users logging in on a daily basis.

As CEO of Black Talon Security, Gary oversees the day-to-day activities of the company while developing and maintaining strategic business alliances. Gary regularly leads training and educational workshops on the latest trends in data security, particularly as they relate to the healthcare field.

Speaker Disclosure:
Consultant: Black Talon Security

Length of session:
The session is scheduled for 75 minutes.

Price:
$0 for Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE for the entire session.

Continuing Education Disclaimer:

This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.