Products
2011 Annual Session - Communicate, Educate and Motivate: Keys to Patient Compliance
Credits: None available.
Over the past 30 years, Dr. Diane Milberg and her orthodontic staff members have successfully used communication skills to enhance their practice. Excellent communication continues to be a successful internal marketing tool and enhances patients' trust and cooperation during treatment. Her presentations are interactive and enjoyable. Staff members as well as doctors are invited to attend.
Learning Objectives:
- Four easy steps to effective communication
- How to educate patients at each appointment
- Motivation strategies to promote cooperation
- Negotiation techniques to achieve an excellent orthodontic result
Speaker(s):
- Diane J. Milberg, DDS, MSD
2010 Annual Session - Do You Know Where Your Patients Are?
Credits: None available.
Many practices today do not have a clear game plan established to keep or build their patient network. The contacts you have made by serving generations of families need to be cultivated. This lecture will present the systems to build your family care program from within your existing patient network. Knowing where every patient stands and where you are losing patients is very important in defining your case acceptance number. Marketing is all about building communication from within and cultivating a positive, profitable patient-based network.
Learning Objectives:
- Establishing a family care program that works
- Cultivating a positive patient base by marketing through communication
- Applying statistical data to evaluate case acceptance from all job designs
Speaker(s):
- Ms. Char Eash, BA
2010 Annual Session - Exceptional Customer Service: You Only Succeed When Your Front Office Succeeds
Credits: None available.
Today more than ever before the ability to attract non-referred patients is a key to a healthy, growing practice. Referred patients are likely to schedule a consult regardless of their first-call experience because they trust the person who referred them. However, you only get the chance to succeed with non-referred prospects when your front office succeeds. In this session, we will explore keys to providing exceptional customer service, with a special emphasis on how front office staff can succeed in making the right first impression every time.
Learning Objectives:
- Learn how some standard practices work against delivering great service
- Learn 5 guiding principles to delivering exceptional service
- Explore the four phases of learning
Speaker(s):
- Mr. Jeff Behan, BA, VisionTrust Communications
2010 Annual Session - Overcoming Objections: Converting New Patients in the Exam
Credits: None available.
In todays real world, all new patients dont always say yes immediately. They may have objections or concerns that need to be dealt with at that time and are reluctant to committing to treatment. If you can overcome these objections, you will prevent them from becoming pending patients. How you deal with these objections will determine if they will commit at the exam.
Learning Objectives:
- Applying effective selling techniques to overcome objections, thus closing the sale.
- Welcoming objections and understanding it is an invitation from your patient to help them overcome and proceed with treatment.
- Recognizing specific objections TCs are faced with in their practice and how to respond.