Business of Orthodontics (Free) Categories


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Free Lectures

The Business of Orthodontics series is provided at no cost for all members.


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2015 AAO Webinar - How to Identify Orthodontic Job Opportunities

2015 AAO Webinar - How to Identify Orthodontic Job Opportunities

Credits: None available.

Today’s orthodontic residents are entering a very different job market compared to the generations before them. Determining how you want to practice orthodontics and where you want to practice should be considered. Shannon Patterson an orthodontic recruiter for Bentson Clark & Copple will discuss how to identify orthodontic opportunities including the differences between corporate and private practices, associate opportunities, equity minded associate opportunities with a path to equity, buyout opportunities and the resources to use when looking for an opportunity.

After this lecture you will be able to:

  • Prepare a CV and "about me" letters;
  • Perform phone interview techniques;
  • Discuss financing options for equity opportunities.

Speaker(s): Disclosures
  • Bentson, Clark & Copple, LLC
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2015 AAO Webinar - How Not to Hire the Wrong People

2015 AAO Webinar - How Not to Hire the Wrong People

Credits: None available.

In this webinar, Certified Fraud Examiner and private investigator David Harris discusses how people applying for employment at orthodontic practices successfully hide unfavorable information about themselves, and how the hiring process can be adapted to discover what applicants don’t want you to know about them.

After this lecture you will be able to:

  • Discuss how applicants conceal unsavory information from prospective employers;
  • Describe how to outsmart those concealing information from you;
  • Illustrate how to safely give an unfavorable reference.

Speaker(s): Disclosures
  • Prosperident, Inc.
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 Webinar - What's Best - Starting a Practice or Purchasing an Existing One?

2014 Webinar - What's Best - Starting a Practice or Purchasing an Existing One?

Credits: None available.

Nearly every younger orthodontist wants to eventually own or co-own a practice during his or her career. This leads to the question, Is it better to start my own practice from scratch or purchase an existing practice? Doug Copple of Bentson Clark & Copple advises on the pro and cons of both practice situations and weighs the overall financial rewards.

After this lecture you will be able to:

  • Examine educational debt and how it can affect the decision to purchase versus start-up a practice
  • Analyze factors to consider in both practice situations
  • Determine what opportunity is best for your personal situation
  • Interpret a cash flow for both existing and start-up practices to understand the long-term financial compensation

Speaker(s): Disclosures
  • Bentson, Clark & Copple, LLC
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - The Psychographics of Orthodontics ?

2014 AAO Webinar - The Psychographics of Orthodontics ?

Credits: None available.

Participants will receive an introduction to applied, geographically based psychographics (demographic cluster groups). This facilitates the effective practice promotion of an orthodontic practice and helps doctors understand the implementation of a “niche” or differentiation strategy in practice development.

Course objectives include:

  • Explain the nature of psychographic groups, their sources, and their application in creating an effective practice model
  • Analyze the relative benefits and liabilities of choosing a particular subset of the general population to target for care for their specific practice mode
  • Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on practice promotion, branding, and practice model

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - The Basics of Hiring and Firing

2014 AAO Webinar - The Basics of Hiring and Firing

Credits: None available.

Hiring and firing employees is intimidating and difficult. The purpose of this webinar is to provide you with the information necessary to make the "right" hires and protect you and your practice should it become necessary to terminate a staff member's employment.

Learning Objectives:

  • Explain the importance of liability protection through appropriate entity formation and maintenance
  • Describe how to conduct applicant interviews and select the one best candidate through applicant testing
  • Explain how to prepare for and document to protect you and your practice from termination of employment liability

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - Finding the Perfect Orthodontic Practice Location?

2014 AAO Webinar - Finding the Perfect Orthodontic Practice Location?

Credits: None available.

Just as no two locations are the same, no two practices or doctors are the same. Scott McDonald will provide the Demographic Facts You Need to Know to Find the Perfect Orthodontic Location. Awash in a sea of data, the wise orthodontist must pick and choose their way through to the key facts about a location that will indicate potential, long-term success.

Course objectives include:

  • Describe the key demographic, psychographic (demographic cluster groups), and competition-ratio characteristics that will indicate a successful site for practice
  • Analyze the differences between data sets in choosing locations that will be either stronger or weaker in achieving practice success
  • Evaluate the sources of the data and statistics to determine their relevance and viability in helping to make decisions on site selection

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - Constructing or Remodeling Your Office: Legal and Practical Issues

2014 AAO Webinar - Constructing or Remodeling Your Office: Legal and Practical Issues

Credits: None available.

Constructing or remodeling an orthodontic office can be a make-or-break process for a practice. Cost overruns and construction delays can put a start-up office deeply in debt before the first patient is even seen or derail the momentum of a growing practice. Build outs and remodeling must be done efficiently, economically, and in compliance with a myriad of laws and codes. In this presentation we will explore some of the legal and practical issues involved in new office construction and remodeling an existing office. This presentation will review some of the issues related to office construction and remodeling.

Learning Objectives:

  • Determine whether to build from the ground up verses purchasing an existing building
  • Determine whether to own or lease: which makes better financial sense
  • Explain how to work with architects, contractors, and tradesmen
  • Assess and evaluate construction contracts
  • Determine how to finance your project
  • Discuss subleasing space during construction or remodeling
  • Manage cost and time overruns

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - Chief Operating Officer 101

2014 AAO Webinar - Chief Operating Officer 101

Credits: None available.

Many new orthodontists have what it takes to start a practice (or take ownership of an established office), but how many are prepared for the daily management and operation of a full-time business? This course will examine best practices for improving your production / collection ratio, understanding practice financial statements, developing and maintaining referral relationships, managing employee issues and more. We will also talk about corporate dentistry and how these providers may impact your future.

Course objectives include:

  • Explain how to effectively manage a growing orthodontic practice
  • Discuss how to decipher practice financial statements
  • Discuss what the emergence of corporate dentistry means for orthodontic practices

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2014 AAO Webinar - Changing Times, Changing Paradigms: Understanding Employment Opportunities in a Shifting Landscape

2014 AAO Webinar - Changing Times, Changing Paradigms: Understanding Employment Opportunities in a Shifting Landscape

Credits: None available.

Opportunities for a graduating orthodontic resident to enter into a traditional associate position and transition into the senior doctor’s practice are as scarce as a Begg bracket. The current job market is in rapid flux and failing to appreciate the shifting landscape is perilous for both the young associate trying to start a career and the senior doctor looking to transition out of private practice. This webinar will examine the current options a young orthodontist can expect and will explore what the senior doctor is competing against in searching for an associate and successor. This presentation is designed to highlight the current options a young orthodontist can expect upon graduation. We will also take a look at what the senior doctor is competing against when looking for an associate or successor.


After this lecture you will be able to:

  • List traditional employment options;
  • Discuss independent contractor vs. employee status;
  • Discuss working in a multi-disciplinary office;
  • Explain associating with a pediatric dentist;
  • Discuss working for a corporate dental chain;
  • Assess teaming up with a management services organization to run your practice.

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00

2013 Annual Session - Putting Your AAO Consumer Awareness Program to Work for YOUR Practice

2013 Annual Session - Putting Your AAO Consumer Awareness Program to Work for YOUR Practice

Credits: None available.

Although the AAO Consumer Awareness Program is a national campaign to educate the consumer, there are several options available to you as an AAO member that can make the program more valuable to your practice on a local level. Learn more about the specific demographics for which the campaign is tailored and how to incorporate the Consumer Awareness Program in your practice.

Learning Objectives:

  • Review the AAO's Consumer Awareness Program
  • Implement the AAO's Consumer Awareness Program in your practice

Speaker(s):
Free Members: $ 0.00
Residents: $ 0.00
Staff Club: $ 0.00
CE Passport: $ 0.00
Distance Learning: $ 0.00
Standard: $ 75.00