To Be or Not to Be (a Part of a DSO), That is the Question

Credits: None available.

The information contained in this program represents the views and opinions of the panelists on practice models and does not necessarily represent the views or opinions of the AAO.

Join this AAO panel of distinguished members for a discussion on To Be or Not to Be (a Part of a DSO) This is the Question (1.25 CE) on Tuesday, November 14. Dr. Jahnavi Rao will moderate and discuss DSO/OSOs with the panel consisting of Dr. Anil Idiculla, Dr. Osama Eissa, Dr. Neil Kravitz, and Dr. Lauren Wiese.

Attendees will hear each panelists' own experiences with DSO/OSOs, Dr. Rao will discuss with the panel ways that doctors can pursue growth within a DSO/OSO framework, when it might or might not be the right time to sell to or be part of a DSO/OSO, and a range of other questions with the panel. After that, she'll open the program up for members to ask questions.

Learning Objectives:

• Learn how an OSO/DSO might be a successful framework for your practice modality
• How to pursue growth as an associate in a DSO setting or when it might not work for your lifestyle
• Positives and negatives to selling your practice to a DSO/OSO good for your and your patients, and more.

CE is NOT available for this session. It is being shared for information on practice models.

Should I Join or Not Join an OSO/DSO

Credits: None available.

Doug Copple and Shannon Patterson discuss Corporate Employment Models with DSO/OSO for Orthodontists (1.25 CE). This lecture will focus on the fast-growing Dental/Orthodontic Service Organization (DSO/OSO) market. Many residents and younger members are not sure if a DSO/OSO practice model is right for them.  Arm yourself with knowledge to understand this trend and its impact on the industry and your practice. Topics discussed include:

Three Learning Objectives:

• Considerations for joining a DSO/OSO.
• Understand differences in price/value and terms in DSO/OSO transactions compared to traditional doctor-to-doctor transactions.
• How to prepare and what to ask about joining a DSO/OSO.

Considerations for Orthodontic Partnerships in Private Practice

Credits: None available.

Doug Copple and Shannon Patterson, Bentson Copple & Associates present Considerations for Orthodontic Partnerships in Private Practice (1.25 CE).  This lecture will discuss orthodontic partnerships in private practice. As future provider demographics continue to shift we anticipate partnerships to be one of the fastest growing sectors in our industry. Shannon and Doug will discuss the following topics:

• Practice Modality Changes
• Future Provider Demographics
• Preparing for Partnerships
• Timeline and Finding the Right Partner
• Partnership Structures

Optimal Existence for Orthodontists...body, mind, spirit, family & business

Credits: None available.

Eating Disorders: What do Orthodontists and Their Teams Need to Know?

Credits: None available.

2023 AAO Annual Session - It’s Not All About Personality: Creating Engaging Videos for TikTok, Instagram, YouTube, FB and More

Credits: None available.

Are you a shy guy/gal? Do you struggle with creating videos which connect with your patients? During this seminar, you'll learn the best ways to create engaging video content that takes your patient communications to the next level. You really don't have to have be the life of the party to create content that WOWs your community and brings new patients to your office.

2023 AAO Annual Session - Connecting with the Untapped Millennial Market: Simple Strategies to Boost Conversion and Lifetime Value in Your Practice

Credits: None available.

Growing a loyal Millennial patient base is integral to the future of any modern orthodontic practice. With the Millennial generation now being the largest living consumer group with full purchasing power in the U.S., practices should understand the dollar potential in capitalizing on this valuable, untapped market. In this course, attendees will uncover powerful marketing strategies to connect with and convert today's modern Millennial patient in orthodontics and cosmetic dentistry, plus uncover the top drivers that influence their buying decisions to set your practice up for success in 2023 & beyond.

2023 AAO Annual Session - Experiential Branding in Orthodontics: Lessons from the Wharton-AAO MBO Program

Credits: None available.

We are practicing during a very interesting time in the history of orthodontics, as patients have more choices available to straighten their teeth than ever before. So why should they choose your office for their Orthodontic care? Marketing experts have found that the only way businesses like ours can permanently differentiate themselves in a competitive landscape like this is by understanding the totality of the experience that people have when they are enjoying our product and experiencing our service. This is an important concept called experiential branding, and it is definitely not something most of us were taught in school! Utilizing proven marketing principles from the incredible Wharton-AAO Mastering the Business of Orthodontics Program, this lecture will dive deep into proven experiential branding strategies to differentiate your practice and to help patients and potential patients realize that your office is the obvious choice for their orthodontic care. You simply can’t afford to miss this!

Ethical Considerations for Orthodontists

Credits: None available.

Join Nanette Elster, JD, MPH, Trey Lawrence, JD, and Dr. Scott Arbit for Ethical Considerations for Orthodontists (1.25 CE). This outstanding panel will bring a wealth of knowledge to you on the principles of ethics and the code of professional conduct that you should be following within your practice. Do you remember the five fundamental principles that you learned in school: patient autonomy, nonmaleficence, beneficence, justice and veracity.  If you aren't practicing these principles, could you risk malpractice or cause a social media nightmare for your practice.

Disclosure of Financial and/or Beneficial Interest:
Presenters who have a financial and/or beneficial interest in any product or service related to their presentation are noted and the disclosure listed.

Speaker Disclosure:
None

Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
$0 for Members; $0 for CE Passport holders and Residents

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

Recognition:
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, not does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Cultural Humility: Understanding our Cultural Frameworks and Biases

Credits: None available.

Daniel Bahner presents Cultural Humility: Understanding our Cultural Frameworks and Biases (1.25 CE). Implicit bias contributes to cultural insensitivity, which creates barriers to inclusion, performance, and engagement. Biases which encompass both favorable and unfavorable assessments, are activated involuntarily and without an individual’s awareness or intentional control. Daniel will help attendees take a look at their 'cultural lens' and provide attendees with an understanding of unintentional microaggressions and discrimination, share practices that attendees can apply to minimize or eliminate bias. Through learning, attendees will become better leaders, more effective communicators, and generate trust.

Learning Objectives:

• Learn what cultural humility is and how it differs from cultural competency
• Understand how someone's cultural lens give them biases, which can lead to microaggressions and workplace discrimination. 
• Define unconscious bias, microaggressions, discrimination, and how it negatively impacts their practice and ability to be a leader.

Disclosure of Financial and/or Beneficial Interest:
Presenters who have a financial and/or beneficial interest in any product or service related to their presentation are noted and the disclosure listed.

Speaker Disclosure:
None

Length of session:
Each session consisting of lecture and audience questions will last 75 minutes.

Cost:
$0 for all Members

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

Recognition:
American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, not does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or the Commission for Continuing Education Provider Recognition at ADA.org/CERP.