Business of Orthodontics (Free) Categories

Brenda Ashwell presents You Deserve Some R&R! Stress-Free Success with Referrals and Reviews (1.0 CE) This doctor and team webinar is designed to provide the psychology of how to encourage referrals, while helping the team become comfortable encouraging referrals reviews with simple and effective tips.

Learning objectives:

• Understanding the Psychology of Referrals and Reviews:
  Learn what makes your customers tick! Explore the psychological reasons that encourage people to give referrals and write reviews, and find out how to create a welcoming atmosphere that inspires them to spread the word.
• Techniques for Asking for Reviews and Referrals:
  Discover simple and effective ways to ask for reviews and referrals that feel natural. Learn the best times to ask and the right words to use, making your R&R strategy both easy and effective.
• Best Practices for Your R&R Success:
  Find out how to handle customer reviews with ease! We’ll share tips for responding thoughtfully to both praise and criticism, helping you maintain a great reputation and keep your R&R strategy strong and stress-free.

Length of session:
Each session consisting of lecture and audience questions will last 60 minutes

Continuing Education:
Each participant who completes the Webinar will earn 1.0 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Shannon Patterson and Jake Schwyzer present Ballot Proof Your Practice (1.25 CE), during this fast-paced session, you'll learn...

• Election Year Challenges: Understand the specific hurdles that election years pose to orthodontic practices and how to mitigate their impact.
• Key Performance Indicators (KPIs): Learn which KPIs are essential to monitor during an election year and leverage them to for growth.
• Data-Driven Insights: Explore the latest data trends and how to use this information strategically to benefit your practice.
• NPE Flows and Changes: Discover how new patient exams (NPE) flows and other key metrics may shift during election years and what this means for your practice.
• Demographic Shifts: Gain insights into the observation and demographic changes in the U.S. that could affect your orthodontic practice, helping you to adapt and thrive.

Learning Objectives:

• Attendees will have an understanding hurdles that can occur during election years based on historical database analysis.
• After attending you will be able to monitor your KPIs for growth and based on data-driven research, be able to react appropriately.
• Learn how demographic changes have historically been impacted by elections and how to avoid them having an impact on your practice.

Speaker Disclosure: Bentson Copple & Associates and Gaidge

Length of session:
Each session consisting of lecture and audience questions will last 75 minutes

Cost:
$0 for members.

Continuing Education:
Each participant who completes the Webinar will earn 1.25 CE credit.

Continuing Education Disclaimer:
This Continuing Education Program provides attendees with a relevant and rewarding continuing education experience. However, neither the content of a course nor the use of specific products in any program should be construed as indicating endorsement or approval of the views presented or the products used by the AAO or by any of the respective subsidiaries. Speakers are required to disclose to participants any financial, commercial or promotional interest in a product or company that may influence their presentations; however, the AAO shall not be liable for a speaker’s failure to disclose such interest.

American Association of Orthodontists is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual lectures or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Join Zane Harris from Cain Watters & Associates on March 13 at 7:30 pm CST for Financial Decisions Orthodontists Must Get Right: Take the Pulse of Your Practice (1.25 CE). The volatility and confusion surrounding the last few years has impacted every business, including orthodontic practices. This course offers an opportunity to flip today’s uncertainty into a roadmap for financial security.

In this content-rich, interactive course, attendees will tap into the potential of their practice. Using nationwide orthodontic practice benchmarking data, our speaker will share what expenses like salaries, supplies and lab should look like in order to reach a healthy net income.

Shannon Patterson and Doug Copple are back one more time to cover "Should I Stay or Should I Go? Selling to a DSO" (1.25 CE).  This February 21st session will focus on the fast-growing Dental/Orthodontic Service Organization (DSO/OSO) market.  Most orthodontists have been contacted by a DSO/OSO or know a colleague who has affiliated with such a group.  We expect the consolidation of orthodontic practices will continue in the future.  Arm yourself with the knowledge to understand this trend and its impact on the industry and your practice.

Topics discussed and objectives that you'll build off of include:

• Current trends in the growing DSO market
• Why consider a DSO/OSO
• Comparing a traditional doctor-to-doctor sale with a DSO/OSO transaction
• Common structures and terms in DSO sales
• How to prepare your practice for a potential sale to a DSO/OSO

Join Paul Edwards for Conflict Resolution in the Workplace - Attack the Problem, Not the People Involved (1.25 CE). Conflict in any workplace is inevitable, no matter how hard we try to avoid it. But with a fast-paced orthodontic office, conflict will occur at some time or another.  This CEDR-designed course will help you analyze the risk involved and take steps to address it with confidence.  This program is for Practicing Orthodontists and Office Managers. 

Learning Objectives: 

• Tips on dealing with multi-generational staff? Or, the differences when working with or dealing w/conflicts with different age groups.
• How to look for warning signs, during the interviewing stage with potential new staff that could cause internal strife, etc.
• If there’s continual conflict with a staff member and your other staff, what HR options does the orthodontist have?

Curious about what it takes to open a practice from scratch? Join Dr. Emily Funk as she walks you through the process of launching a start up practice from idea to reality. She’ll detail the steps she took to build her practice as a new graduate and help you prepare to do the same.

3 Learning Objectives:

• How to decide whether a start up practice is the right choice for you
• Understand the process of opening an office from the ground up
• Steps to take now if you want to prepare for future ownership

This program is worth 1.25 CE.

The information contained in this program represents the views and opinions of the panelists on practice models.

Join this AAO panel of distinguished members for a discussion on To Be or Not to Be (a Part of a DSO) This is the Question. Dr. Jahnavi Rao will moderate and discuss DSO/OSOs with the panel consisting of Dr. Anil Idiculla, Dr. Osama Eissa, Dr. Neil Kravitz, and Dr. Lauren Wiese.

Attendees will hear each panelists' own experiences with DSO/OSOs, Dr. Rao will discuss with the panel ways that doctors can pursue growth within a DSO/OSO framework, when it might or might not be the right time to sell to or be part of a DSO/OSO, and a range of other questions with the panel. After that, she'll open the program up for members to ask questions.

Learning Objectives:

• Learn how an OSO/DSO might be a successful framework for your practice modality
• How to pursue growth as an associate in a DSO setting or when it might not work for your lifestyle
• Positives and negatives to selling your practice to a DSO/OSO good for your and your patients, and more.

CE is NOT available for this session. 

Doug Copple and Shannon Patterson discuss Corporate Employment Models with DSO/OSO for Orthodontists (1.25 CE). This lecture will focus on the fast-growing Dental/Orthodontic Service Organization (DSO/OSO) market. Many residents and younger members are not sure if a DSO/OSO practice model is right for them.  Arm yourself with knowledge to understand this trend and its impact on the industry and your practice. Topics discussed include:

Three Learning Objectives:

• Considerations for joining a DSO/OSO.
• Understand differences in price/value and terms in DSO/OSO transactions compared to traditional doctor-to-doctor transactions.
• How to prepare and what to ask about joining a DSO/OSO.

Doug Copple and Shannon Patterson, Bentson Copple & Associates present Considerations for Orthodontic Partnerships in Private Practice (1.25 CE).  This lecture will discuss orthodontic partnerships in private practice. As future provider demographics continue to shift we anticipate partnerships to be one of the fastest growing sectors in our industry. Shannon and Doug will discuss the following topics:

• Practice Modality Changes
• Future Provider Demographics
• Preparing for Partnerships
• Timeline and Finding the Right Partner
• Partnership Structures

Are you a shy guy/gal? Do you struggle with creating videos which connect with your patients? During this seminar, you'll learn the best ways to create engaging video content that takes your patient communications to the next level. You really don't have to have be the life of the party to create content that WOWs your community and brings new patients to your office.

Growing a loyal Millennial patient base is integral to the future of any modern orthodontic practice. With the Millennial generation now being the largest living consumer group with full purchasing power in the U.S., practices should understand the dollar potential in capitalizing on this valuable, untapped market. In this course, attendees will uncover powerful marketing strategies to connect with and convert today's modern Millennial patient in orthodontics and cosmetic dentistry, plus uncover the top drivers that influence their buying decisions to set your practice up for success in 2023 & beyond.

We are practicing during a very interesting time in the history of orthodontics, as patients have more choices available to straighten their teeth than ever before. So why should they choose your office for their Orthodontic care? Marketing experts have found that the only way businesses like ours can permanently differentiate themselves in a competitive landscape like this is by understanding the totality of the experience that people have when they are enjoying our product and experiencing our service. This is an important concept called experiential branding, and it is definitely not something most of us were taught in school! Utilizing proven marketing principles from the incredible Wharton-AAO Mastering the Business of Orthodontics Program, this lecture will dive deep into proven experiential branding strategies to differentiate your practice and to help patients and potential patients realize that your office is the obvious choice for their orthodontic care. You simply can’t afford to miss this!